Lee McIntyre’s Instant Internet Lifestyle Review – A Profit Booster

I was fortunate enough to come across Lee McIntyre’s Instant Lifestyle just when I was becoming totally frustrated with spending money on over-hyped marketing products, and becoming totally baffled by information over-load.

I ended up creating an Instant Internet Lifestyle review. “Instant Internet Lifestyle” is the complete video proceedings of a 2 day workshop given by UK marketer, Lee McIntyre.

I was intrigued by the fact that, four years ago, he was still a full-time High School teacher and now has a phenomenal internet business. McIntyre’s Instant Internet Lifestyle workshop takes you through the complete set-up and implementation of a solid internet business and the presentation is organized in a logical, step-by-step, easy-to-understand, manner. The philosophy behind his business, “always over-deliver” on value, is a universally applicable a cornerstone to any super successful business. I was initially hesitant to invest any money for the product (been burned too many times with re-cycled information). I wasn’t sorry I did. Instant Internet Lifestyle massively over-delivers. For example, from one small segment of Lee McIntyre’s Instant Internet Life Style I found:

6 ways to bump your profits:

Profit Bump #1: Make a Physical Product

Marketing studies show that physical products have a greater perceived value than digital products, so people are often willing to pay more money for a physical product than a digital one.

Creation of physical product may sound intimidating but the good news is that creating physical products is, through the services of Kunaki.com, a simple thing to do. If you currently produce a digital product, the process of turning your digital downloads into DVD Box sets is as simple as choosing cover art and up-loading your product to Kunaki.com. As Kunaki says, “We publish at no cost to you. Our automated factory also accepts credit-card orders on your behalf to instantly manufacture and ship your products to your customers. We report sales with customer names/addresses to you and send you a check each month for an amount equal to the quantity sold multiplied by the price you set.” The cost to you? Not much more than the cost of a blank DVD at Staples.

Profit Bump #2: Order Page Upsell

An order page upsell, done properly, will increase your profits and please your customers. You offer your prospect a great incentive to purchase an additional product just before they make their purchase and just after their decision to purchase. Your prospect clicks order, and is sent to a another page offering a time sensitive opportunity to purchase another product at a substantial discount, rewarding him or her for being a customer. For example, you might offer a DVD product you normally sell for $47 at a $27 price. (make sure it actually is a product you normally sell for $47 and that it, also, over-delivers on quality). Your conversion rate WILL be lowered slightly, but your increased revenue more than makes up the difference.

Profit Bump #3: One Time Offers (OTOs)

An OTO is a ‘one time offer’ made to customers after they’ve purchased your product, but before they’ve downloaded it. Will customers resent this up-sell after they’ve purchased? Not necessarily. The key here, is to over-deliver on value, both with the initial offer and the OTO. The bottom line is that, if you truly believe in your products’ quality, then your duty is to offer paying customers the opportunity of benefiting by buying them at a discount. Worst case scenario? They refuse the OTO, download the purchased product, are blown away by your over-delivery on value received for price, and, next time they purchase a product from you, they take the OTO.

Profit Bump #4: Thank You Page Links

Thank you page links are an extremely effective way to increase profits by 20% to 30%. Simply add a link on the thank you page offering the customer the opportunity grab another related product at a deep discount.

Profit Bump #5: Free Gift Follow Up

Whether or not the customer takes advantage of an OTO or Thank you page offer, in your first e-mail follow-up, provide a special link to a ‘customer appreciation’ page. From this page, the customer can, for free, download an additional bunch of valuable marketing information. Giving away truly valuable content as soon as the customer purchases from you will invoke a huge amount of reciprocity. It lets the customer know you care. Your client will be more likely to read your future emails and more likely to buy your future products.

Profit Jump #6: Recycle Your Content

Different people have different learning styles. Different customers prefer to purchase particular types of product. A quick and easy way to increase your profits is to “recycle your content” into multiple different products or uses.The more quality products you create, the more money you earn. Doesn’t it makes sense to take the opportunity to turn one quality product into multiple quality products or to use the asset in multiple ways?

For example, you may create and promote a quality DVD box-set. You can subsequently market the digital download (remember, different people prefer to buy different formats), place the product inside a continuity site (enhancing site value), and offer the download as a bonus, deep-discount product linked to other sales (see profit bumps 2,3, and 4).

You’ll notice that the common theme to increasing profit is to consistently over-deliver on value. The value offered by McIntyre inspired me to author Instant Internet Lifestyle Review. You can get find out more by following my link.

To your success

Will McGuire

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Video SEO – 7 Tips for Online Video Optimisation

Online Video Optimisation is sometimes referred to as Video SEO. It is the process of increasing the traffic to a group of, or one specific streamed source.

Video SEO shares many similar traits to regular website search engine optimisation. The most important shared trait of these two, is that of keywords. The choice and implementation of the correct keywords can have a notable increase on traffic.

Remember to think about these 7 Tips to help your Video SEO campaigns.

1. Try to target your keywords before you create a video. Focus on the purpose of the video, who it’s aimed at? and what would that individual type into the search?

It is very important to ensure that your video title is as keyword rich as possible. The title is a major factor of successful video optimisation.

With Video SEO some of your keywords should be the same as your tags. Make sure you also have additional tags. These extra tags should act as a detailed description of your video.

2. When you come round to embed your video on a specific webpage, bear in mind these points. The page which holds the embedded creation should share keyword rich content relating to the video. H1 tags, Meta descriptions, page titles and alt text should all share keyword rich content relating to the video. The more you can implement this, the better for Video SEO. A video’s Meta data should always include title, description and keywords.

3. When producing your video try to incorporate text within certain frames. This text should be keyword specific. Using the first and the last frame for text is advised. Video search engines such as ‘Blinkx’ can read keywords from individual frames using Optical Character Recognition.

4. Ensure that any internal video links within your website content are keyword rich. Don’t limit these links to just your website. Use all your available digital assets, such as a blog, Facebook page or twitter account.

5. Audio is an important part of video SEO and looks like it’s set to become even bigger in the future of video optimisation. Video search engines such as ‘EveryZing’ run voice recognition software to extract a searchable transcript. Having your keywords feature is becoming more and more important for video SEO.

6. Creation of a video sitemap. This will allow bots to crawl your video archive in a much more efficient manner. Google offer plenty of good advice on how to correctly build and implement your video sitemap. See Google Webmaster Tools.

7. We have all heard of an RSS feed by now. Setting up an RSS media feed will set you in good stead. Just like the regular RSS primarily used for text content. An RSS media feed is simply for audio and videos.

The backbone of any decent Video SEO campaign is keyword choice and use. If you can successfully integrate keyword rich content in all the areas mentioned above you will be well on your way to online video optimisation excellence.

Video SEO is a relatively new concept but we will see a noticeable increase in popularity within the coming years. Predictions forecast that within three years time, an impressive 90% of all bandwidth used will be for the use of online videos.

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Termination of Employment in Cyprus

The Employment Law (100(1)/2000) in Cyprus includes both statute and case law. Specifically, Cyprus statute law contains issues related to the termination of employment, paid leave, annual social insurance, maternity leave, equal treatment at work e.t.c. The Labour Disputes Courts deals with issues related to the rights of employees and employers.The Employment Law applies to every employee who has a contract or employment relationship in the private, public and semi-governmental sector.The Employment Law does NOT apply to:· employees whose total period of employment is less than one month;· employees whose total hours of employment is less than eight hours in a given week;· employees whose employment is of a casual nature and/or particular nature under the condition that in these cases the non-application of the Law is justified by objective reasons;In this article, our employment lawyers will present the primary aspects of termination of employment in Cyprus, i.e. notice period, unlawful termination of employment and redundancy.Under the Termination of Employment Law (24/1967), an employer intending to dismiss an employee, who has completed at least 26 weeks of continuous employment, is obliged to give the employee a minimum period of notice based on the length of his/her service, as illustrated below:26 -51 weeks work (6 months- 1 year)One week notice52 – 103 weeks work (1-2 years)Two weeks notice104 – 155 weeks work (2-3 years)Four weeks notice156- 207 weeks work (3-4 years)Five weeks notice208 – 259 weeks work (4-5 years)Six weeks notice260 – 311 weeks work (5-6 years)Seven weeks noticeMore than 312 weeks work (more than 6 years)Eight weeks noticeUnlawful termination of employment:Following the Termination of Employment Law, an employee whose employment has been terminated unlawfully after completing 26 weeks of continuous employment with an employer is entitled to receive compensation. In addition, an employee who quit his/her job due to his/her employer’s conduct is also eligible to receive compensation. Second of all, it should be clarified that the amount of compensation is determined by the Labour Disputes Court following an application by the employee.When assessing the amount of compensation, the Court takes into account the following criteria:· The remuneration of the employee;· The duration of employee’s service;· The restriction of employee’s career prospects;· The age of the employee;· The circumstances of employee’s dismissal;An employee cannot claim compensation if he/she terminated his/her employment for one of the following reasons:· In case the termination of employment held as an outcome of redundancy, Act of God, war, riots, extreme weather conditions, etc.;· In case of dismissal due to redundancy;· In case the employment is terminated at the end of fixed-term contract;· In case the dismissal is due to employee’s fault;How to receive compensation for unlawful dismissal:Submitting an application for unlawful dismissal compensation requires a professional legal support. An employment lawyer will assist you with all the necessary legal and administrative procedures so that to help you to get the compensation you deserve. Therefore, if you wish to receive a customised legal support contact one of our lawyers.Redundancy:The amount of redundancy payment is calculated as illustrated below:Period of continuous employmentAmount of redundancy paymentUp to 4 years2 Weeks wages for each year of continuous employmentMore than 4 and up to 10 years2.5 Weeks wages for each period of continuous employmentMore than 10 and up to 15 years3 Weeks wages for each year of continuous employmentMore than 15 and up to 20 years3.5 Weeks wages for each year of continuous employmentMore than 20 and up to 25 years4 Weeks wages for each year of continuous employmentHow to claim redundancy payment:In order to get payment from the Redundancy Fund, the employee must make a claim on the prescribed form, that can be found on Social Insurance Offices, Citizen’s Service Centre and the official website of the Ministry of Labour and Social Insurances.The claim must be submitted to the closest Social Insurance Office, within three months at latest from the date of termination of employment. Nevertheless, in cases where the employee proves that he/she had a good reason for the delay, payment may be approved given that the claim is made within 12 months from the date of termination of his/her employment.

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